Getting ahead of the competition for New Years Eve is crucial to getting guest to come to your restaurant over your competitors. Establishing your menu, promotion, entertainment and hours of operation before your competition does allows you to get the early party planners out there who like to have everything wrapped up before xmas. Before you establish your night you have to do your homework here are your study notes:
- What are the competition doing around you? Make sure your in line with what your competitors are doing or better yet below their price point if you can. Guest shop restaurants to find the best deals and prices.
- History Homework! – Study your own history from the previous years on what worked what didn’t and where you need to improve your business from years past. It only helps you become more efficient and provide a better experience for your guest.
- Chefs Study the P-mix. – Chefs don’t go all crazy on the big day for the most part guest just want great upscale food well cooked! Not Foie Gras french toast with poached duck egg, cured wild boar bacon and truffle syrup (not kidding saw this a few years back on a NYE menu). Look at what sold last year and build around it. Keep in mind that you need something for everyone on your menu, one couple who can’t fine anything on your menu that they like can veto your restaurant for the entire party. (P-mix= Product Mix of sold items)
Getting out in front of the holiday clearly gives you advantages over the competition. Simply put think of how many guest call, visit or social media your restaurant from now until NYE 100’s ? 1000’s? Those are potential NYE guest you can tell and promote your big event to. As always send questions and thanks for reading.